Abri Brand Launch

Product Launches | Virtual | Creative 7 MIN READ

When two major businesses came together, they needed support with launching the new brand in a way that completely aligned with their values and vision.


Housing Association Yarlington Housing Group came to us in spring 2020 with an exciting project: help with launching their new brand - ‘Abri’. Of course, we were only too happy to help.


The launch event was the pivotal moment in their long rebranding project. It needed to accurately convey all there was to know about the new company - values, look, targets, as well as the more serious information such as long-term goals and figures.



PYTCH created a full digital package for the event, including presentations, opening videos, and custom graphic animations for use throughout the event. We also filmed and edited a content package of videos including a ‘The Office’ style spoof video of the new leadership team. 



The event was broadcast live from The Virtual Venue studios in Bristol - one of our studio sound stage spaces.


The event was an unbridled success, with over 1400 guests in attendance. Watch the highlights below!