The Coors Light Ice Bar was an ambitious project to bring an immersive experience to Coors drinkers across the UK, including performances from London producers Rudimental.
SXS designed the Ice Bar, including research and development of a fully transportable, modular HVAC cooling system. We also provided:
Custom set components including branded flooring, furniture, and props.
Zoned sound systems
Internal and external lighting
Full structure build
Internal and external branding including large-format walls.
Infrastructure and power distribution
Full logistics for this multi-date UK tour
The Ice Bar travelled to locations across the UK including Brixton, Manchester, and Birmingham.