Having created numerous event identities from existing Procurement Leaders brands, PYTCH were tasked with designing a completely new brand that was built from the ground-up to appear on virtual screens and platforms.
The series focused on four key areas that needed to have their own distinct personality, yet gel together to form a coherent overarching brand. The themes for the events were:
Innovation In: Positive Growth
Innovation In: Resilient Supplier Networks
Innovation In: Digitalisation and Technology
Innovation In: Asia-Pacific
PYTCH worked with the Procurement Leaders events, marketing, and PR teams to design a concept that was sympathetic to existing design collateral but stood alone as a dynamic and fresh new series. We worked with the event platform provider Intelligo (https://intelligo.events) to develop a new 'dark mode' look that meant the brand really came alive in the virtual space.
Our content studio produced a full suite of show content for each event including title graphics, stings, wipes, lower-third animations, virtual backdrops and templates, and still imagery for marketing and PR collateral.
Finally, we delivered all four events on-site from our Virtual Venue studios, using our dedicated show teams to provide a seamless virtual experience.
By providing a supportive end-to-end service, we helped the Procurement Leaders team produce an extremely successful event series, with higher-than-anticipated attendance levels and excellent customer feedback. The team are already considering how to make the series bigger and better for next year.