Innovation In Series

Virtual | Creative 3 MIN READ

When our long-term partners Procurement Leaders decided to launch a new, entirely virtual event series, there was a problem. How do you design four distinct but connected brand identities?

Having created numerous event identities from existing Procurement Leaders brands, PYTCH were tasked with designing a completely new brand that was built from the ground-up to appear on virtual screens and platforms. 

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The series focused on four key areas that needed to have their own distinct personality, yet gel together to form a coherent overarching brand. The themes for the events were:

Innovation In: Positive Growth

Innovation In: Resilient Supplier Networks

Innovation In: Digitalisation and Technology

Innovation In: Asia-Pacific

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PYTCH worked with the Procurement Leaders events, marketing, and PR teams to design a concept that was sympathetic to existing design collateral but stood alone as a dynamic and fresh new series. We worked with the event platform provider Intelligo (https://intelligo.events) to develop a new 'dark mode' look that meant the brand really came alive in the virtual space. 

In In Digitalisation & Technology Intelligo Platform Main Stage

 

In In Resilient Supplier Networks Title VT

Our content studio produced a full suite of show content for each event including title graphics, stings, wipes, lower-third animations, virtual backdrops and templates, and still imagery for marketing and PR collateral. 

Finally, we delivered all four events on-site from our Virtual Venue studios, using our dedicated show teams to provide a seamless virtual experience. 

 

By providing a supportive end-to-end service, we helped the Procurement Leaders team produce an extremely successful event series, with higher-than-anticipated attendance levels and excellent customer feedback. The team are already considering how to make the series bigger and better for next year. 

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