Innovation In Series

Virtual | Creative 3 MIN READ

When our long-term partners Procurement Leaders decided to launch a new, entirely virtual event series, there was a problem. How do you design four distinct but connected brand identities?

Having created numerous event identities from existing Procurement Leaders brands, PYTCH were tasked with designing a completely new brand that was built from the ground-up to appear on virtual screens and platforms. 

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The series focused on four key areas that needed to have their own distinct personality, yet gel together to form a coherent overarching brand. The themes for the events were:

Innovation In: Positive Growth

Innovation In: Resilient Supplier Networks

Innovation In: Digitalisation and Technology

Innovation In: Asia-Pacific

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PYTCH worked with the Procurement Leaders events, marketing, and PR teams to design a concept that was sympathetic to existing design collateral but stood alone as a dynamic and fresh new series. We worked with the event platform provider Intelligo ( to develop a new 'dark mode' look that meant the brand really came alive in the virtual space. 

In In Digitalisation & Technology Intelligo Platform Main Stage


In In Resilient Supplier Networks Title VT

Our content studio produced a full suite of show content for each event including title graphics, stings, wipes, lower-third animations, virtual backdrops and templates, and still imagery for marketing and PR collateral. 

Finally, we delivered all four events on-site from our Virtual Venue studios, using our dedicated show teams to provide a seamless virtual experience. 


By providing a supportive end-to-end service, we helped the Procurement Leaders team produce an extremely successful event series, with higher-than-anticipated attendance levels and excellent customer feedback. The team are already considering how to make the series bigger and better for next year. 

Innovation In Series by Procurement Leaders Hero Image Logo Gif