Abri Brand Launch
Creative Content & Design
Virtual and Studio
By Jake Giles-Phillips
Abri Brand Launch

A hugely successful broadcast which led Abri to return to PYTCH for their annual employee update later in the year.

Abri Brand Launch

The Brief:

Following the merger of Yarlington Housing and Radian Homes, our client – now called ‘Abri’ – needed to bring all their employees together, unified under their new identity. During a global travel ban, PYTCH were tasked with ensuring the new Abri vision was communicated and all of Abri’s new team were an engaged part of the organisation’s culture.

The Solution:

We curated an action-packed three-hour online event, to include fashion shows, audience Q&A sessions, and even a comedy sketch featuring members of the C-suite! Our team worked with the senior leadership team to understand the core values of Abri and design a full content package, including digital assets, scripts, and external VTs filmed on-location. This was then stitched into a TV-style broadcast with live presentations from key staff members to articulate the messages whilst keeping all staff members engaged, from managerial staff to cleaning contractors! The broadcast was delivered virtually online, where afterwards the staff could network and discuss the content in intimate online breakout discussions.

The Result:

"I just wanted to say a huge thank you for all the work you and the rest of the team at PYTCH did to make our recent event such a success. Feedback from our executive team and colleagues has been fantastic.
It was a huge learning experience for us too and one we will have benefited from enormously.
In any event, PYTCH proved to be a great partner for Abri and I very much look forward to working with you again in the future".

Gavin Williamson Abri Homes

Our Sustainability:

Fully virtual for zero-carbon attendance
All-LED based lighting rig
Virtual Venue studios powered from renewable energy.