How can I use AI to improve my live events?
By Jordan Tomkins
How can I use AI to improve my live events?

*AI is the latest controversial topic, with many users concerned about its future impacts on the creative industries and job opportunities. However, it can be leveraged for a wide variety of purposes, and if done right, can increase your event ROI and engagement.*AI is already impacting the events and experiential industry and it is likely to continue doing so in more profound ways in the future. While we predict this is likely to make events and experiences more relevant than ever before, AI will certainly be a vital tool in the event planner's arsenal in the future. Here are some way you could use AI to improve your event (provided with the help of AI, of course!).

Event Planning: AI-powered tools can help in the event planning process by analysing past event data, participant preferences, and other relevant information to help planners make more informed decisions about everything from venue selection to agenda creation. AI can also help automate tasks such as scheduling and logistics coordination.

Personalisation: AI can be used to create a more personalized experience for event participants. For example, machine learning algorithms can analyse a participant's past behaviour at similar events to make recommendations for sessions they might enjoy or people they should network with.

Virtual Assistants and Chatbots: AI-powered virtual assistants and chatbots can provide instant support to event participants, answering frequently asked questions, providing directions, and even assisting with registration and check-in.

Sentiment Analysis: AI can help event organizers better understand how their event is being received by analysing social media posts and other online conversations in real time. This can help organizers make adjustments during the event to better meet participants' needs and expectations.

Security and Access Control: Facial recognition and other AI-driven technologies can help with managing access to the event, ensuring that only authorised individuals are allowed entry. These systems can also help improve security by identifying potential threats.

Predictive Analytics: AI can be used to predict attendee behavior and preferences, which can be valuable for future planning. This could include everything from predicting food and beverage needs to forecasting which sessions will be the most popular.

Virtual and Augmented Reality: While not AI per se, these technologies often leverage AI to create more immersive and interactive experiences for event attendees, whether they're attending in person or remotely.




Post-Event Analysis: AI can also play a key role in analyzing the success of an event. Through machine learning, AI can analyse surveys, social media mentions, and other data to provide insights on what worked and what didn't, helping organisers plan more effectively for future events.

Of course, the use of AI also comes with challenges, including issues related to data privacy and the potential for job displacement, which must be thoughtfully managed. However if applied thoughtfully and creatively, AI can revolutionise the event planning experience, increasing your ROI and engagement.