An extremely successful event series, with higher-than-anticipated attendance levels and excellent customer feedback.

Innovation:In Series

The Brief:
Having created numerous event identities for existing Procurement Leaders brands, PYTCH were tasked with designing a completely new brand that was built from the ground-up to appear on virtual screens and platforms. The series focused on four key areas that needed to have their own distinct personality, yet gel together to form a coherent overarching brand. The themes for the events were: Innovation In: Positive Growth, Innovation In: Resilient Supplier Networks, Innovation In: Digitalisation and Technology, and Innovation In: Asia-Pacific.

The Solution:
PYTCH worked with the Procurement Leaders events, marketing, and PR teams to design a concept that was sympathetic to existing design collateral but stood alone as a dynamic and fresh new series. We worked with the event platform provider Intelligo (https://intelligo.events) to develop a new ‘dark mode’ look that meant the brand really came alive in the virtual space. Our content studio produced a full suite of show content for each event including title graphics, stings, wipes, lower-third animations, virtual backdrops and templates, and still imagery for marketing and PR collateral. Finally, we delivered all four events on-site from our Virtual Venue studios, using our dedicated show teams to provide a seamless virtual experience.

The Result:
By providing a supportive end-to-end service, we helped the Procurement Leaders team produce an extremely successful event series, with higher-than-anticipated attendance levels and excellent customer feedback.

Our Sustainability:
Fully digital event – no travel or carbon-intensive activities
3 trees planted at PYTCH forest to offset energy usage.