Whether it be a small or large scale event there are limitless opportunities to create short or long form content to promote, market and advertise your event. Content but specifically video content can take many different forms when it comes to the promotion and outreach of your event. The two main categories are short form and long form content.
From short vox pop style interviews and funny videos to longer sit down interviews with event attendees and highlights the variety of content you can get from your event is limitless and this blog will try to expand your ideas around that.
The Basics
Looking at this from a traditional view point, there are limitless opportunities to create short or long form content to promote, market and advertise your event. Long form content usually refers to content that is more in-depth, detailed, and comprehensive. It usually consists of content like interviews or full length highlights videos or informative tutorial style videos.
On the other hand short form content typically refers to content that is concise, to-the-point, and usually no more than 30 seconds to a few minutes. It is often used on a variety of social media platforms for example but not limited to Tik Tok, Instagram Reels and Youtube shorts.
Finding the content on site:
When planning, building and running your event there are a lot of opportunities to capture and create content that you can then use to promote the event itself. Depending on the type of event you are doing and the type of company you are, different platforms can help you in different ways. For example Tik Tok/ Instagram stories are great for short vox pop interviews either with the crew building the event or with people attending the event and the topics raised could be as vague or specific as you like.
Other short form styles are quick behind the scenes videos, vlogs of different stages of the event or a quick highlights reel of the event. This short form content doesn’t have to exclusively be filmed video, it can also take the form of animated videos. This could be used to promote the event with short adverts or animated graphics, this sort of content performs best on platforms with “story” elements such as Instagram or Facebook.
If you were looking to create longer form content for platforms like Youtube or your website then there are just as many opportunities for content there. Videos like sit down interviews or a full behind the scenes documentary style video or a full in depth tutorial on how the event is run work very well on these platforms. This is a place where you can also upload a full length highlights video covering all aspects of the event where you have already put small snippets on your social media platforms.
Creating the content:
When it comes to actually creating the content either before or during the event it can be done in a number of ways. Again depending on what platform you would upload it to would affect what set up you filmed it on. For example a platform like Tik Tok is a very phone friendly platform meaning that it is a simple process of creating a video.
On the other hand a platform like Youtube leans itself to a slightly higher production value, this doesn’t mean it has to be. If you were going to go for a higher production value across the board there are a few additional things you might need. These include a camera, lens and a microphone set up. In this set up there are a massive range of kit levels especially when it comes to the lens but whether you go for consumer or pro level kit really depends on the content itself.
Finding your audience:
When it comes to the type of content you produce the target audience is also something to take into consideration. For example if you wanted to target the content at a younger style audience then short form style social media content would work better, the reasoning? It’s very simple, younger audiences use platforms like Tik Tok and Instagram Reels a lot more than longer form platforms like Youtube.
That’s not to say they don’t watch long form content on Youtube but short form platforms are really the trend at the moment. If you were aiming your content at a slightly older style audience then platforms like Youtube are definitely the way forward. In addition to this the type of content you are going to create will again affect the target audience it will be aimed at, so whether it’s comedy content or formal serious content it will change who will watch it.
With that all said, there are limitless opportunities to create short or long form content to promote, market and advertise your event so creating content from your event is better than no content at all. Whether it be short or long form just start creating the content and you will get into your stride.
