Our talented production team here at PYTCH has a huge part in designing the visual spectacle of the vast variety of events that we do, our content team also produces the soundscapes/music that help create the atmosphere and mould the event together.
The first step in crafting a soundscape for any event is selecting the right audio elements and vibe for the composition. What is the theme of the event, stage, opening? Is it a serene audio-visual sequence, is it a lively and animated Christmas scene, or even an abstract artistic piece? The audio must match the visual.
For example, in outside ambient or ethereal spaces, we may incorporate sounds of wind or environmental noise. For nature-inspired outside events such as light trails, we may blend in sounds of rustling leaves, chirping crickets, and flowing water. In conjunction, we will experiment with electronic, futuristic tones, with synth elements.
Focusing specifically on light trails, much like a guide leading the viewer through a visual journey, the soundscape should complement and enhance this experience. We have previously used audio elements strategically to mimic the ebb and flow of the light patterns, sync up beats with the pulse of the light trails or introduce subtle crescendos to coincide with moments of heightened visual intensity. This also works really well for interactive pieces where audiences control the visual direction through physical input, matching up audio shifts to coincide with the visual display.
In contrast, creating music for a corporate VT opening demands a more structured, punchy approach. Here, the focus is on professionalism and conveying the company's identity, while carefully considering the desired message through the music. Typically lasting no more than 2 minutes, or even just 30 seconds, the goal is to create a brief, impactful, and concise piece that leaves a lasting impression. This might feature confident rhythms, specific instrumentation, and a polished mix to complement the professional image. Both projects need creativity, but because of their different contexts, they require unique musical backgrounds to complement their visuals effectively.
For conference and awards shows, the musical approach diverges from the dynamic interplay of light trails and opening VTs. In these settings, the music serves a broader purpose, setting the tone for the event rather than synchronising with specific visuals. It must maintain a versatile atmosphere, transitioning seamlessly between speakers, presentations, and awards ceremonies. The emphasis shifts towards creating a sophisticated and adaptable backdrop that enhances the overall ambience. Precision in pacing and volume becomes crucial to accommodate diverse program elements. Unlike the immersive synchronisation of light trails, the challenge here is to craft a musical composition that gracefully accompanies the diverse moments of a conference or awards show, embodying professionalism and adaptability.
Our music, predominantly produced with Logic Pro X, plays a pivotal role in our creative process. In crafting ethereal soundscapes, particularly for light trails, we extensively employ audio processes, such as expansive space reverbs, enhancing the atmospheric charm. The application of EQ varies based on the desired auditory outcome, with automation proving effective for pronounced effects or subtle adjustments to create space in the mix.
Alongside reverb, delay is frequently utilised, adding both space and character, especially in 'techy bass’ pieces where EQ automation aligns with the desired vibe. For a hopeful ambiance, a piano or harp with an arpeggiator applied, manipulates pitch and rhythmic patterns, establishing a solid foundation, this can also be done with digital elements for a suspenseful atmosphere. Instrumentation is crucial, depending on the intended vibe, with a blend of acoustic and digital elements based on personal preference or style requirements.
Various factors guide our music creation, emphasising the importance of planning for a streamlined creative process.
For instance, a 'space, tech, digital' theme suggests synthesisers and samplers, while a 'wondrous film music opener' calls for orchestral instruments. Various factors guide our music creation, emphasising the importance of planning for a streamlined creative process.
By carefully curating a soundscape that complements the visual poetry of an event, we can engage audiences on a multisensory level, leaving a lasting impression.