What's the Deal with Christmas Light Trails?
Creative
Event Production
By Thomas Benoy
What's the Deal with Christmas Light Trails?

Welcome to the world of light trails, where art meets electricity, and the night sky gets a serious competition (ever seen an ADJ Hydrobeam punch into the sky? Its a UFO-like spectacle). These glowing paths aren't just a fancy version of your neighbour's festive decorations; they're an artistic endeavour that brings a little sparkle to our otherwise ordinary evenings (does your neighbour have a 20w Laserworld PL20000 cutting some shapes? I bet he doesn't.. )

Illuminating the Fun Side of Creative Installations

Storytelling With a Glow: Each installation at a light trail is supposed to tell a story. Sometimes the narrative is as clear as a starry night, other times it's more like trying to read a book in the dark. But hey, it's the thought that counts, right? At PYTCH, we make sure there is a clear, fun and exciting narrative rather than just lights on a path. Using our wonderful Panasonic PT-RZ570 Projectors we bring trees to life in new and exciting ways. Trees tell stories, I promise.

Technological Marvels or Just Really Smart Lights? The technology behind these installations is genuinely impressive. It makes you wonder if we're using AI to its full potential, or just to decide where to put the next LED. Our ground team are so good at what we do, sometimes I think they’re AI. We managed to build a nearly 2-mile light trail in under a month - fuelled purely on caffeine and good vibes alone (actually, now I think of it, they’re definitely robots..)

Westonbirt

Community Bonding or The Perfect Selfie Background? These light installations aim to bring people together, and they do, even if it's just in the background of a group selfie. It's community engagement with a bit of digital-age flair. We make sure we place several ‘Selfie’ moments along our trails. Picture next to a talking tree? We’ve got you covered. Group dancing video in front of our outdoor LED screen? Oh yeah.

Light trails are more than just an opportunity to see the world in a different light (pun intended). They blend art, technology, and community in a way that's engaging, fun, and yes, great for social media. So, let's enjoy these bright displays for what they are - a little bit of light-hearted fun under the stars.