A visually stunning experience delivered in a unique and challenging environment.

Bentley Motors Continental GTS Launch

The Brief:
For the launch of the new Continental GTS, Bentley tasked PYTCH with creating a private VIP event in a disused wind tunnel. The ‘night call’ event had to highlight the impressive vehicle whilst providing a unique experience for guests.

The Solution:
The theme of the event was built around a dystopian ‘comic book’ plot, with the car at the centre of the story. PYTCH worked with the amazing architecture of the unique space to design multiple areas within the site for performances, playing with industrial textures and larger-than life iconography to blend the elements of the theme. A multi-zoned time-aligned audio system ensured continuity of experience and performers were highlighted with unique lighting and laser effects. Being a recently working industrial venue, PYTCH also re-floored the space to ensure it was level and safe for guests.

The Result:
A visually stunning experience delivered in a unique and challenging environment. PYTCH have subsequently been contracted for two further car launches for Bentley.