With his rocket to popularity in 2022, Elderbrook needed to up the production value for his upcoming live tour.
Elderbrook Tour Visuals
The Brief:
Elderbrook is a “live phenomenon, classically-trained multi-instrumentalist, producer and singer-songwriter”. With his collaboration with Camelphat ‘Cola’ in 2022 rocketing him to the mainstream, his new tour needed to bring the performance to the next level. Elderbrook management reached out to PYTCH to design a new ground-breaking visual solution for the 2022 tour.
The Solution:
Creative Director Thomas Benoy and the PYTCH design team conceptualised a set of 3D visuals based around the artist’s image, represented in different forms and media such as light trails and melting metal. We then conducted a studio session wherein Elderbrook’s head was 3D-mapped and recreated in modeling software, before creating the forms in the virtual space.
The entire show was edited together to time-coded versions of the artist’s tracks, meaning the content would be perfectly in sync with the music every step of the way.
The Result:
A unique and visually arresting approach, the visuals elevated the production value of Elderbrook’s 2022-23 tour, and their management are already discussing how to build on this further for future shows!
"...great attention to the visual components of the show. Elderbrook and his team deserve credit for tricking out the show with... visuals that are both abundant and functional" - edm.com
“Thanks Tom!! The visuals are working really well on the tour.” - Elderbrook Management
