PI Live & Influencer Marketing Show 2023
Event Production
By Joseph Hall
PI Live & Influencer Marketing Show 2023

Lighting, Rigging, Sound, Video. Print  - A creative full production service delivered with every detail at the forefront.

PI Live & Influencer Marketing Show 2023

Hosted from Old Billingsgate, an iconic grade two listed building centrally located in London, Pi Live and the Influencer Marketing Show (IMS) demands a high production value to ensure the 2000 daily guests can make the most of the content available to them. Running into year 7, PYTCH took on the delivery of this task supporting with event lighting, rigging, conference sound, complex video systems and printed artwork. 

The Brief:

For 2023 PYTCH were requested to provide full technical production and show support across Pi Live and the IMS conference, two flagship productions hosted by Hello Partner in Old Billingsgate, London. Each of the shows had a keynote stage, two breakout stages and exhibition. The shows ran back to back with an overnight turn around to transform the production from Pi Live to the Influencer Marketing Show.

The Venue:

Situated on the bank of the river themes in central London, Old Billingsgate looks out over London Bridge, the Tower Bridge, the Shard and HMS Belfast. Originally a world famous victorian fish market trading up until 1982, Old Billingsgate is now a vibrant and exciting events space hosting anything from large parties, film shoots and exhibitions to music events and conferences.

The Solution:

Taking in the many spaces that Old Billingsgate has to offer, PYTCH worked with Hello Partner to conceptualise the three stages and their location within the venue. The keynote stage was situated in the Grand Hall, draped off from the rest of the exhibition to create a focused environment. 

This main plenary stage was equipped with some of the industries leading production equipment.  A conference sound system using Martin Audio speaker cabs, Powersoft amplifiers and processing, Yamaha audio control and Sennheiser 6000 microphones. A powerful event lighting rig was also installed comprising of Chauvet and Astera lighting fixtures, along with an MDG ATMe Haze Generator controlled by an Avolites tiger touch II. The video package contained 136 DigiLED LED panels, two Black Magic URSA broadcast cameras with Canon lenses, a Barco E2 gen 2 processor and Mac Studio playback rack. Full camera control and recording facilities were also provided. 

Breakout stage 1, dubbed the Pyramid stage due to it’s design, was also located in Old Billingsgate’s ‘Grand Hall’ on the other side of the mezzanine and embedded into the exhibition. 

This second stage stood out above the plethora of custom exhibition stands providing branding visible across the whole exhibition. Due to its embedded nature in the exhibition, several key design choices were made. The conference sound system installed was made up of Martin Audio DD6’s all pointing in towards the seated area. Silent disco headsets were then deployed to standing delegates wanting to listen from further out of the pyramid’s walls. PYTCH approached the stage lighting differently to the main plenary. Chauvet R2 wash lights were used to light the stage and also provide colour to the seating area. Astera Light drops were used as truss toners providing a delicate touch to the branding on the stage. For video, two LED walls either side of the stage were used to ensure the audience could see the content clearly. 

Moving to the third stage, this was situated in Old Billingsgate’s Well - a cosy environment perfect for those breakaway sessions that benefit from an intimate setting. PYTCH helped to complement this set up, and add to the venues existing AV package. Supplied was a K-Array PA system, discreet yet powerful and capable of filling the long space. A bright panasonic 12k laser with 0.6/0.8:1.00 lens along with Yamaha control gear and a full Black Magic camera package.