Vodafone Passes Launch
Event Production
By Jordan Tomkins
Vodafone Passes Launch

Entertainment was vital and Craig David's TS5 act was booked. Working alongside the touring management company, PYTCH provided full technical support for Craig including decks, microphones, foldback, sound system and visual link-ups. His performance was excellent and he was a delight to work with.

Vodafone Passes Launch

The Brief:
For the launch of the new ‘passes’ product, Vodafone wanted to provide a unique VIP experience for some of its most valued stakeholders, as well as a select few competition winners. As the product was not physical, the challenge was to find a production design that represented the meaning of the ‘passes’ and what they represented to customers – unlimited access to the internet.

The Solution:
Working with technical partners, PYTCH produced a stunning experience in a London nightclub hidden in a railway arch. Among the highlights were giant LED walls dressed to look like smartphones and displaying content around the venue, a cinema space with a 4m high screen and the scent of popcorn for a truly immersive feel, and a performance from none other than Craig David.

The ‘big reveal’ came half way through the evening when a red silk drape was dropped to reveal stunning giant mirrors at either end of the space – a physical representation of ‘infinity’. Our show team managed the whole evening and ensured every immersive experience ran without a hitch.

The Result:
A hugely memorable evening which celebrated the launch of the client’s product with multiple elements in a challenging space.