The launch of the client’s product with multiple elements in a challenging space.

Vodafone Passes Launch

The Brief:
For the launch of the new ‘passes’ product, Vodafone wanted to provide a unique VIP experience for some of its most valued stakeholders, as well as a select few competition winners. As the product was not physical, the challenge was to find a production design that represented the meaning of the ‘passes’ and what they represented to customers – unlimited access to the internet.

The Solution:
Working with technical partners, PYTCH produced a stunning experience in a London nightclub hidden in a railway arch. Among the highlights were giant LED walls dressed to look like smartphones and displaying content around the venue, a cinema space with a 4m high screen and the scent of popcorn for a truly immersive feel, and a performance from none other than Craig David.

The ‘big reveal’ came half way through the evening when a red silk drape was dropped to reveal stunning giant mirrors at either end of the space – a physical representation of ‘infinity’. Our show team managed the whole evening and ensured every immersive experience ran without a hitch.

The Result:
A hugely memorable evening which celebrated the launch of the client’s product with multiple elements in a challenging space.