Hello Partner chose PYTCH to ensure their flagship event was as impactful and visually stunning as ever.
Performance Marketing Awards 2023
The Brief: The performance marketing industry underwent significant changes during the first half of the 2020’s, and Hello Partner had reflected this in 2023 with a shake-up of their journalism and events business, including a complete rebrand. However the cornerstone of their calendar is still the Performance Marketing Awards at Grosvenor House, Park Lane. A glittering celebration for 1000+ guests from the marketing industry. To maintain a high quality and throw the show forwards into a new era, Hello Partner once again chose to partner with PYTCH.
The Solution: PYTCH designed a stunning 16m-wide digital set to produce as much impact as possible in the Great Room of the Grosvenor House Hotel. This was augmented by a 118-fixture intelligent lighting rig to really make the amazing features of the venue pop. We also once again upgraded the in-house audio system with Martin Audio line array and control via Yamaha desks and Powersoft intelligent amplifiers.
Our full show team hosted Hello Partner for a desktop rehearsal of the show prior to getting on site, so that when we arrived our teams knew exactly what they were doing. This included stage management, audio, lighting, video, autocue, and working with the client’s chosen show caller and voice of god.
PYTCH also provided set construction and print graphics elsewhere on site, as well as digital table plans, and a purple carpet entrance at the front of the building.
The entire show was loaded in, built, rehearsed, and removed within the space of 24 hours, leaving no trace that we had ever been on site!
An amazing and impactful show, reminding everyone in the Performance Marketing Industry who was the best in the game, and rewarding them for their efforts.
“It was incredible… I never tire of the (Performance Marketing) Awards. Thanks for another great show PYTCH!” - Matthew Wood, Founder, Hello Partner